This Christmas, England footballer Marcus Rashford fronts the Aldi 2021 festive campaign, and the German supermarket chain has also pledged to donate 1.8m meals to families across the UK that need help during the festive season, aligning with his ongoing campaigning against child food poverty.

The ad recreates the story of A Christmas Carol, and the Manchester United striker, who was recently awarded an MBE, commented ‘As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign. For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner’.