British actress Jenna Coleman fronts the Boots 2021 Christmas campaign, Bags of Joy, which explores the true spirit of a family Christmas.

The festive advert, which was directed by Tom Hooper, sees Coleman star as the character Joy and focuses on her magical bag, which ‘wields the power to make her Christmas truly magical and delivers the perfect gifts to her friends and family at every opportunity’, showcasing the range of gifts available at the British health and beauty retailer this year.

The Serpent star said of the campaign ‘I love Christmas and I’ve always loved Christmas films. Working on ‘Bags of Joy’ with Tom, and the beautiful imagination he brought, creating this magical little film felt really special. Celebrating family, togetherness and the simple joy of giving mixed with a healthy dose of festive magic and charm felt so poignant this year’.